PANEL DISCUSSION: Your treasury brand – becoming the go-to voice in a changing landscape

In today’s rapidly evolving financial landscape, treasury leaders are expected to do more than manage liquidity and risk. They are increasingly called upon to act as strategic voices within their organizations — shaping decisions, building trust, and guiding their companies through uncertainty.

This interactive breakout session will explore how treasury professionals can strengthen their internal influence and external credibility. Together with our moderator, we will discuss how treasurers can stay relevant in times of transformation, communicate complex financial insights in a compelling way, and build a strong treasury brand across the organization.

The session will be moderated by Yngvar Ugland, Head of DNB NewTechLab and one of the Nordics’ leading voices on innovation and artificial intelligence. Known for combining deep analytical expertise with creativity and storytelling, Yngvar brings a unique perspective on how technology, leadership, and human collaboration shape the future of business. He is an Innovation & Science Fellow at DNB, currently pursuing an Industry PhD in Artificial Intelligence, and has received several recognitions including Nordic AI Professional of the Year. His engaging style — influenced by both academia and his experience as a stand-up comedian — makes complex ideas both accessible and inspiring.

The panel discussion will address questions such as:

• How can treasury leaders remain relevant in a rapidly changing environment?

• What role should treasury play in strategic decision-making?

• How can financial expertise be communicated clearly and credibly across the organization?

• What advice would experienced leaders give to the next generation of treasury professionals?